PPC platforms (such as Google Ads, Bing Ads, or social media platforms like Facebook, LinkedIn, Twitter) offer various targeting options (geographic, demographic, behavioral) and ad formats (text ads, display ads, video ads, etc.).
Advertisers have control over their budget, setting daily or campaign-specific spending limits. They only pay when users click on their ads, making PPC a measurable and cost-effective advertising method.
PPC campaigns provide detailed performance metrics (clicks, impressions, conversions, click-through rates, etc.). Monitoring and analyzing these metrics help optimize campaigns for better performance and ROI.
